Person Sitting on Wooden Chair
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What’s Going on Here?

Person Sitting on Wooden Chair

Truthfully, I let this blog sit dormant for a little too long. Two years to be exact. My perfectionistic tendencies get the best of me and my marketing trained brain can only think in terms of viral ROIs and perfect SEO. I used to be an artist, the kind who drew on walls and made stuff everywhere she went. Nothing phased me and I didn’t care what people thought. Honestly, I still don’t but after years of chasing viral moments and retention focused content–I forgot how to play and how to create mindlessly. The girl who snuck cameras into school and made short films with her friends, never caring how she looked on camera or who thought the story was any good, stopped doing art as a form of expression and started doing mediocre content for clients.

I was making crap I didn’t care about and after a while, I let that convince me that I was a bad artist, that I was a bad creator and I shouldn’t make stuff anymore. But the issue with being a creative person, as Steven Pressfield says, you can’t cheat your calling. It’s going to find a way to you, no matter how hard you push it away.

Plus I miss making stuff. I miss not caring how my words flowed or what an editor would think of my syntax or my use of an em dash. I miss creating for the natural need to express and not because I can generate x views from a Facebook post.

I still don’t know what this blog will become or what I’ll end up doing with it. But I have to put stuff out there in hopes that someone who love what I love will also see it. In hopes that this can become something, allowing me to make stuff for living, instead of the career that I currently dread.

Let’s Start With The Basics

As any good project, we have to define what the hell is going on and to do that, we have to come up with a mission. Truth be told, I’m putting my entire marketing degree on the line since I’m doing this on the spot with zero thought prior. I’m sure I’ll look back at this in a few years and cringe, but as any of my startup friends would tell you, “If your first whatever isn’t cringy, you started it too late.”

Dee & The Company Logo

“Are you paralyzed with fear? That’s a good sign. Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the more sure we can be that we have to do it.”
― Steven Pressfield

How Did Dee & Company Start?

I bought the domain, thedee.co because I think it’s funny that everyone calls me Dee and there’s a hundred and eleven innuendos around the letter d. (My interior design project is called Dadee–as in DAD DEE, as in Daddy–afterall.)

The Dee, because most my life and most of my career, everything was always so serious all the time. Every decision I made felt like it affected everything around me and always will forever. And in my career, even a missed period is enough to stop a clients heart and justify 10 emails after hours. By 25 I was craving freedom and joy, something that isn’t found in constant control. I was sick of controlling and I wanted to release it all and let whatever comes meet me.

The Company, because it sounds like a garage punk band from the 80s. And how the punk movement was about standing up to the system, this project is about standing up to ours. In a world where we’re always moving and being told to control every aspect in our lives and do everything ourselves, I wanted to put a stop to that.

Ultimately, I wanted to share my love of beautiful things, my love of love, my passion for slow living and my crazy big ambitions and encourage others to do the same thing. Instead of chasing our safe careers and safe lives, maybe together we can figure out how to do the things we feel called to do.

What’s Dee & The Company’s Mission?

The mission of Dee & The Company is to live our lives in accordance to our deep rooted values, in service of others and in a way that honors and spreads love–while doing our vocational callings, whatever it is that we’re called to do.

How Are We Going to Execute That Mission?

I have no idea guys. We’re about to figure this out together in real time. Hopefully in 5 years time, I come across this again and cringe. And hopefully, by then I would have figured it out or at least given myself the grace to keep figuring it out.

Ultimately, I have no idea what this is going to look like or how it’s going to manifest into something. I just have to trust, at least right now that it does. And that hopefully by the time I revisit this in a few years, I’ll have people along for the ride with me.

Until Next Time,

Dee

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